Loudoun County's median sale price in July was $814,000, about 7% higher than the same month last year. If you own in Ashburn and you've been wondering whether now is a good time to sell, that's a strong place to start. But the number doesn't tell the whole story, and the sellers who do best in this market understand what buyers think before they ever walk through the front door.
First, the numbers. According to the Dulles Area Association of Realtors, Loudoun's median sale price in July 2026 was $814,000, up from $760,000 in July 2025, a gain of roughly 7.1%. Homes sold at about 100% of list price, and the average time on market was 21 days, unchanged from last year. Active listings rose from 732 to 822, about 12% more homes competing for buyers. So prices are holding, and homes are still moving, but buyers have more to choose from than they did twelve months ago.
The broader picture is a little more mixed. Across Northern Virginia, September sales fell 7.5% from last year, while active listings rose 30.7%. Bright MLS data reported by FFXnow shows Loudoun sales at 3,850 through the first nine months of the year, down 4.2% from the same stretch of 2025, while Fairfax County was up 3.4% and Prince William was up 9.4%. Loudoun isn't falling behind, but it isn't the fastest-moving county this year, and that matters when you're pricing a home.
Then there's the mortgage rate, which hit 7.40% in mid-October according to Freddie Mac. That's roughly a full point higher than a year ago, and it affects every buyer who tours your home. Selling a home in Ashburn, VA right now means pricing with that payment in mind, because at Loudoun's price points, a rate change moves the monthly payment by a lot.
Here's the part I think a lot of sellers aren't thinking about yet. Data centers have become a real conversation topic across Virginia, and Loudoun sits at the center of it. A Washington Post and Schar School poll in late March found that the share of Virginia voters comfortable with a new data center in their community fell from 69% in 2023 to 35%. This summer, homeowners in Loudoun Valley Estates in Ashburn said at a town hall in Leesburg that a proposed Dominion Energy transmission line route would run directly through their neighborhood, and county officials were working against a state deadline to decide.
I'm not saying data centers are moving prices. July's numbers say Loudoun prices went up. What I'm saying is that buyers read the news too, and if your home is near a data center, a substation, or a planned transmission route, expect the question to come up. They'll look at a map before they look at your kitchen.
That changes how I'd prepare a listing. Know what's around you, and know it before your buyer does. If there's a data center two streets over, have the facts ready, including what you've experienced living there. If a proposed project is coming to your neighborhood, understand where it stands. Buyers tend to forgive what they hear up front and punish what they discover later, and a straightforward seller earns trust that carries through the whole negotiation. Talk with me about what belongs in your disclosures so nothing surprises anyone at the table.
The other side of it is just as real. Ashburn still offers what buyers have always wanted: strong schools, plenty of trails and parks, newer construction than most of Northern Virginia, and easy access to the Silver Line and Dulles. Those fundamentals haven't changed. As a seller, your job is to lead with them and be ready for the harder questions.
I serve Ashburn and the rest of Loudoun, plus Herndon, Reston, and Warrenton, and I'm a Washingtonian Top Agent and an NVAR Platinum Top Producer. I pull my pricing from Bright MLS, street by street, because a county median is only a starting point. Two homes a mile apart in Ashburn can sit in very different positions depending on age, condition, and what's nearby.
Selling a home in Ashburn, VA still gives you a good hand. The ones who win in this market will be the ones who price honestly, prepare thoroughly, and tell their home's story before someone else does.
If you're curious what your home is worth in today's market, I pull real Bright MLS data, no algorithms, no estimates. Just reach out, and I'll send you the actual numbers. 202-409-7513.
Thinking of selling? Check our Guide for Sellers HERE.
About LeAnne Anies & The Fox Homes Team
LeAnne Anies is a top-producing Northern Virginia real estate agent and CEO of LeAnne + Company with the Fox Homes Team at Samson Properties, based in Herndon. She is a Washingtonian Top Agent, NVAR Platinum Top Producer, and military spouse. LeAnne is on the most-reviewed real estate team in DC, Maryland, and Virginia, with 2,155+ five-star Google reviews. She has sold 375+ homes and $229M+ in lifetime volume.
